The marketing landscape is dramatically different for FinTech companies in 2022 compared to a decade ago. With the increasing number of regulations, it's crucial to stay on top of your brand image and ensure you maintain a positive reputation. This is where marketing comes in. Marketing for FinTech companies in 2022 needs to go beyond simple branding and reach a larger audience.
This blog post discusses four strategies for FinTech companies to improve their marketing in 2022.
1. Written Content
More than ever before, FinTech companies need to create relevant content that speaks about the company's product and fills in the market knowledge gaps. This can be achieved by writing content under executive names, offering insights into your industry, and sharing important news in the FinTech world.
You can also take advantage of this opportunity for personal branding. Being an active contributor in the FinTech world will help you build brand awareness and grow your network.
Blog posts can also be used as thought leadership. It’s essential to look internally and ask for comments on new business ideas, product developments, or future features from your internal team, helping create a more authentic brand voice.
2. Video Content
This year, 9 out of 10 viewers agreed that they would rather see more video ads from brands and businesses than pictures or written content. While blogs might help your SEO ranking, videos are becoming a top contender in search trends.
Video content for FinTechs comes in various shapes and forms. You can record professional videos with studio-quality using the latest 4K video cameras. Alternatively, you could use screen recording software to film short clips on your phone or computer, ideal if you have an upcoming event or are travelling.
When producing content for social media, it’s essential to be short and snappy. Videos on Twitter and Facebook should be around 2-3 minutes long, TikTok videos should come in between 7 and 60 seconds, whereas those on YouTube can go up to 10 minutes. Various tools will allow you to edit your videos for free such as Canva, Adobe Spark Post or Vimeo's Video School.
For the best quality, you might want to invest in equipment such as lighting, microphone and tripods. Webcams are ideal for recording live videos on Facebook or Periscope, where you can answer questions from your followers to make the video content natural and more direct.
3. Share Your Knowledge
Creating a class, seminar or podcast is an excellent way for FinTech companies to share their knowledge and expertise with the broader community. You can do this by hosting an event in your local area or sharing educational content on your social media channels.
For example, you could run a class on tax regulation, speaking directly to the FinTech audience and providing insights into industry updates.
In addition, you could research the latest FinTech news and speak about it in your podcast or create weekly segments to engage your audience. You can also use videos for a class by uploading a live event video with a Q&A session following it.
Improving your search engine optimization should be an ongoing process, not only when looking for new customers. Use regular blogging on your website to create high-quality content that will increase your rankings in organic results.
It’s also essential to use the correct keywords in the title of your blog posts and include these words at least three times within the post itself. Keywords are essential for attracting potential customers and making your content relevant to people searching for a solution.
Combining search trends with the latest industry news will help you create up-to-date articles that attract a wide audience. In doing so, you need to make sure your website is mobile-friendly as Google has introduced mobile-first indexing, which means all websites need to be optimized for mobile devices.
Investing in marketing strategies will produce more leads for your business and build a stronger brand affinity. Keep up to date with the latest industry news, understand your customers and stay on top of new trends.
Using different channels of content is also important for building brand awareness, personal branding and thought leadership. The best marketing strategy includes a mix of all four tools that allow you to stay ahead of the game.