SEO has become the holy grail of every online business, and it’s not hard to see why. Fail to score that top of the page Google listing, and your business might as well be invisible. A HubSpot study found that 75% of consumers never scroll past the first page of search engine results.
In fintech it’s no different, and in fact it might be even harder to stand out, with the sector growing ever larger year-on-year. Statista reveals that there were over 25,000 fintech start-ups in 2021 alone, more than 10,000 of these in the Americas – a rise of over 25% on 2020’s number.
Issues of trust, awareness and perceived transience within the sector make SEO more important for fintech companies. You build your reputation through excellent SEO results, by letting your customers know you are here to stay.
Below we give our recommendation of the four best SEO agencies for fintech companies. To help you choose, we’ve chosen the best firms that specialize in keywords, content marketing, link building and backend optimization, respectively.
Fintech Content – Best for Meaningful Content
One of the best ways to build organic reach is through original, insightful content. Well-written and informative articles, white papers from thought leaders in the industry, and listicles which go viral all contribute to adding value to your site and increasing traffic.
Fintech Content specializes in pairing writers with unique, deep fintech knowledge with start-ups and established players who want to scale up or reach new consumers. The company’s ultimate aim, as stated on their landing page, is to “attract your target audience, boost your search engine ranking, and convert visitors into leads.”
If you don’t believe us, check out their blog, where their experts break down such topics as crypto content marketing, personal finance marketing and the rise of virtual influencers.
If you’re looking to position your brand as a thought leader in your sector, quality content, with regular updates, will help boost those SEO rankings. Talk to Fintech Content today about the radical difference good content can make.
High Voltage – Best for Getting your Keywords Right
This company is all about the SEO – Clutch assesses they are 90% focused on this aspect of web presence. High Voltage’s clients include Coinjar, the crypto exchange for which they achieved a 55% increase in traffic within three months. They also worked with SaaS accountancy platform Freshbooks, ramping up their organic traffic from 225K monthly visits to over 2.5 million.
High Voltage’s Kyle Roof has this to say about keywords: “there’s an easy way to know which keywords you can rank for quickly, by understanding your sites traffic tier, and optimizing for keywords within that tier.” The agency happily gives away such tips and tricks via its blog.
High Voltage own a patent on isolating Google ranking factors and employ scientific methods to ensure their clients win the SEO arms race.
GalacticFed – Best for Link-Building
It’s called the web for a reason. The more links you have, the easier your customers can find you (like a spider finding its prey!) But quantity isn’t everything and GalacticFed appreciates the difference between a prestige link that will score well on Ahrefs, and a dead site that will drag your SEO down.
GalacticFed recently worked with a FinTech startup providing home ownership loans, achieving more than 100% improvement in backlink performance within five months. Here’s a typical gem of insight from GalacticFed’s blog (from content writer Sarah Harris): “acquiring even a few backlinks via quality guest posting can skyrocket your ranking on Google.”
GalacticFed have worked with Fortune 50 companies and plenty of start-ups (including in fintech) and are a creative and fun agency to work with, particularly if backlinks are going to be a key part of your strategy.
Inbound FinTech – Best for Website Audits and Marketing
There is a lot of SEO juice to be squeezed out of such esoteric concepts as image optimization, update frequency, alt text for photos and URL structure. Inbound know this better than most. Here’s what they have to say about web design: “a poorly constructed website can undermine your marketing efforts, damage your brand and lead to penalization from Google.”
To address this aspect of SEO, Inbound offer a full website design and development service, which will look at every aspect of your website’s performance. Alternatively, work with them to build the perfect site from scratch. They are no slouches, winning the FinTech Award for Best FinTech Marketing Agency three years running (2019-21).
The agency is about a lot more than web design, however, offering start-ups support with lead generation, HubSpot onboarding, and advertising insight. Here’s what one of their clients had to say: “their fintech knowledge and genuine curiosity help make our SEO efforts particularly successful.”
Whoever you choose to work with to improve your SEO, rest assured the investment of time and money will help you climb those mythical Google rankings and stand out in a crowded marketplace.