Whether for your website or social media accounts, there are many reasons to use video as part of your digital marketing strategy. However, choosing the right agency can seem like an overwhelming process.
But it doesn't have to be.
With the right planning, you can find an agency that works for you and your budget while also delivering top-quality results. Here are some tips on what to look for when selecting a corporate video production agency that best suits your needs.
Know Your Objectives Beforehand
Before you start the search for a corporate video production agency, it is crucial to understand what your video will be used for and how you want it to come across visually.
Different agencies have different specialties when it comes to video production. Some do live-action video, while other agencies are heavy in their use of motion graphics or animation. Some companies focus on the corporate aspect of video production, while others emphasize Social Media Marketing content via Instagram Stories, Facebook Ads or TikTok. Knowing your objectives will help your search for the right corporate video production agency.
Stick To Your Budget
It's easy to get swayed by a fancy marketing pitch and an agency that promises the world without having a solid budget in place. Since you already know your objectives, you can now work with your corporate video production agency to find a price that works for both of you.
An excellent way to avoid surprise costs is to work with a company that offers fixed pricing. This ensures the costs are laid out for you upfront, and there is no need to worry about hidden fees.
A good corporate video production agency will also provide you with a range of options for your budget, from low-cost solutions to more expensive packages.
Get a Sample of Their Work
There's no better way to get a feel for an agency than by looking at their portfolio. You can get a taste of what they do and how they approach video production by getting a sample of their work. Looking at the past work will also allow you to discover any awards they may have won or any work they've showcased in big publications.
Try to see who they worked with in the past and how they served the company that hired them. Not only will it help you get a better idea of the kind of work they do, but it can also help you find out if they have experience working with your industry.
Figure Out Their Style
An agency's style is crucial to your video's success, as they will use their distinctive abilities to deliver a finished product that aligns with your objectives and your brand image. For example, if you are promoting financial services, you might prefer an agency that specialize in live action, bite-sized explainer videos.
If you do not have a certain style in mind just yet, it might be good to search for an agency that can help you define your video strategy.
What Services Do They Offer?
A good corporate video production agency will have a wide range of services. This means they'll be able to offer you a full service, including scriptwriting, shooting, post-production, voiceover acting and creating sales videos.
It's also important for them to have experience handling certain types of projects. If your project is ambitious in scope, it may take a lot of time and effort to complete, so you'll want the agency to have the necessary experience and skills to ensure a smooth teamwork process.
Brief your corporate video production agency on your requirements, objectives and budget before getting started. This will allow them to offer you a more accurate quote with fewer surprises down the road.
Ask For A Quote
When searching for the right corporate video production agency, getting excited about a potential partnership and overlooking critical details is an easy trap to fall into. Before you sign any contracts or enter into a formal agreement, make sure you ask for a quote that details everything included, and ensure it includes a script and any acting or videography you may need.
A good way to vet out which agencies are worth your time is by comparing quotes. This will ensure you get a clear idea of who can deliver the best services for your budget.